University of illinois logo download

When appearing over a darker colored field or photography, use white. When appearing over a lighter colored field or photography, use black or U of I blue. When color usage is prohibited, use black on a white field, or white on a black field.

If under special circumstances in which white, black, or blue text cannot be used, chose a sold, dark color. Avoid UIC red or Urbana orange.

There are situations in which the U of I System logo must coincide in placement with logos from external organizations. The U of I System logo should proportionally reflect the degree of contribution. If it is an equal partnership, the logos must visually appear equal in size and placement.

Otherwise, the visual size and placement should reflect the contribution of the partnership. A link to the brand web pages should be sent to external organizations in order to ensure the proper usage of the U of I System logo. Appropriate uses include: A print piece produced in black-and-white A branded product where two-color imprints or applications are not an option in that item or any comparable item Cases of sponsorship or partnership where a single color mark has specifically been requested e.

External partnerships A campus unit that partners with several external organizations to create a larger organization is considered to be part of a consortium. Minimum Size and Clearance The clearance for the Block I Logo, when appearing on its own, must be equal to the height of the horizontal stroke. Background Colors The block I logo, university wordmark, and unit wordmarks should only appear on approved background colors. Improper usage Do not use the Block I logo as a letter in a word or as a word in a sentence.

Do not alter the text of the University or Unit Wordmark. Do not distort the logo or wordmark. Do not change the color of the logo or wordmark. Do not rotate the logo or wordmark.

Do not change the opacity of the logo or wordmark. Do not visually group text with the logo or wordmark, even if it falls outside the clearance zone. Do not combine additional elements with the logo to form a new mark. As the heart of the Illinois brand, the Block I is a symbol of the core brand strengths, including innovation, legacy, and experience. Skip to main content. Logos and Branding. Branding and Wordmark Best Practice Guide. Guidelines for using the University of Illinois and Extension wordmarks.

Watch the training. Download the Brand Assets : including wordmarks, logos, video and audio bumpers, and PowerPoint templates. The Extension wordmark must appear on all Extension publications, flyers, curriculum, and websites.

In social media, the Block I and Extension Name should appear on all graphics anywhere on the document as long as it follows the color guidelines below.

All merchandise, whether provided free or for a charge, must include the trademarked version of the Block I as space allows. You cannot have two Block I logos on the same surface of a document. There are both horizontal and vertical variations of the Extension Name with different alignment options.